CBD Resources and Statistics

Staying up to date on the changing CBD market trends and various regulations is key to navigating the emerging CBD business world. Here are a few CBD resources and statistics to help you with CBD marketing strategy. Contact us to learn more about what you should be doing to protect your brand and manage strategic marketing campaigns.

A Brief History of the CBD Industry

Important FTC & FDA Rulings and Updates

Federal Rules and Regulations are changing. With CBD not yet tested or approved by the Food and Drug Administration, the agency has been cracking down on businesses making medical claims. Other states are following suit. Know what claims you can make and how you can market and label products.

 

Making CBD health claims? Careful Before Disseminating

 

What’s at the intersection of COVID-19, cancer claims, and CBD? This FTC case

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CBD Industry Economic Impact 

The CBD market could pull iIn $16 Billion by 2025. Here are some articles and studies* to help understand the CBD industry challenges and opportunities. 

 

4 Challenges—and Opportunities—for the CBD Industry in 2020

 

Cannabidiol (CBD) Market Size 2020 - Industry Research Update, Future Scope, Size Estimation, Revenue, Pricing Trends, Growth Opportunity, Regional Outlook and Forecast to 2025

 

*some resources are subscription/paid reports

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CBD Consumer Demographics

An estimated 64 million Americans have tried CBD, or cannabidiol, in the past 24 months, according to a January 2019 nationally representative Consumer Reports survey of more than 4,000 Americans. Understand CBD consumers, their motivations, and habits can help you build a successful marketing plan and realistics goals. 

 

Four in 10 Say CBD Oil Products Should Be Over-the-Counter

 

14% of Americans Say They Use CBD Products

M&C Communications is a leader in guiding companies to protect their brand while communicating their products and brand strategically in a competitive market. 

 

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