Cutting through the noise in difficult times
Let’s face it, you cannot get away from COVID-19. It’s here to stay, for a while anyway. However, the greatest part about being human and what sets us apart from the rest of the animal kingdom is our brain’s ability to adapt.
M&C Communications was born into virtual existence- 10 years ago- without the need for a brick-and-mortar office to produce results for our clients. In fact, M&C has thrived. While global pandemic preparation wasn’t exactly the reason our founder decided to go virtual, it certainly doesn’t hurt, especially when we have clients counting on us for support and guidance in this difficult landscape.
One of our many digital tools, Meltwater, allows us to do just that and more. A lot of our clients operate in a highly competitive environment and are constantly bombarded by noise in the digital universe on a normal day. Introduce coronavirus and the noise multiplies dramatically. However, our Meltwater searches allow us to filter through the distraction and focus on exactly what our clients want to know.
Using our software, we can measure exactly who’s talking about COVID-19, how it may relate to our clients and how people are feeling. Whether it’s scanning through digital noise or sifting through social media, our Meltwater alerts give us an early heads up of potential problems that we can turn into potential opportunities for our clients.
That lead time is critical to give us time to act, present our clients with options and execute on a normal day, but even more so given the worldwide concerns about the current pandemic, when every person, organization and company is under the microscope.
This pandemic isn’t going anywhere, anytime soon. But humankind didn’t make it to the top of the food chain by luck. We’ve adapted, made good choices and will continue to do so in order to get through this too. We don’t need to re-invent the PR wheel, but the far-reaching implications of COVID-19 will reshape the landscape of how we use digital tools to execute for clients in the present and future. Meltwater is the flagship digital tool M&C uses to serve our clients in the present and I believe it and others like it will be a pragmatic staple of our industry for years to come.