• Jordan Sherman

Move the Stairs Friday Chat July 10th, 2020: What is a crisis plan?

What is a crisis? How do you define a crisis? Moreover, what is a crisis plan?


In today's edition of our Move the Stairs Friday Chat, the entire M&C Communications Team was on hand to answer those questions to the best of our ability and talk about how communicating during difficult times is an integral part of our Brand Protection Tool.


Here's an outline of what we discussed

  • What's a crisis? Are you having an issue or a crisis? How do you prevent an issue from becoming a crisis?

  • What's the difference between a crisis plan and a crisis outline? We walk you through our free downloadable crisis outline to get the gears turning on your company or brand's crisis plan.

  • We discussed how our collective decades of journalism gives our clients an advantage because we know what media will want while covering a crisis and where the story will go after the initial crisis calms

  • Lastly, we discussed what we have in our M&C "go bag." Trust me, we've thought of just about everything.

Next week, we are going to tackle a serious and at times, uncomfortable, issue. 2020 has opened one of the biggest discussions on social reform in recent memory. Between COVID-19 turning our social interactions upside down and a powerful push from the Black Lives Matter movement for systematic equality, businesses and brands have been caught off guard. We will talk about when it's okay to speak out and how to do it thoughtfully in a socially and politically charged environment.


We hope you join us on our Facebook page, live at Noon MDT, July 17th for this discussion. Feel free to email us questions ahead of time as well. We will be happy to address those in our upcoming chat.


In the meantime for the latest on public relations strategy or just to see what we are up to, follow us on LinkedIn, Twitter and Instagram.


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