Are you struggling to get your cannabis brand noticed by journalists in the industry? What if we were to tell you that maybe your outreach is having an impact, but the dividends it will pay sometimes take a long period of time? It's not always going to be a scenario of instant gratification!
That's all according to our latest guest and journalism veteran, Omar Sacirbey of MJ Biz Daily. A journalist for more than two decades, Omar offered some great feedback on strengthening your media relations, one of the 3 pillars of Brand Protection PR™.
You can listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with Omar below.
Move the Stairs Moment 1: Want to get noticed? Learn as much as you can about your target reporter
Just like a reporter looks into your company before picking up the phone and calling you, you need to do the same for them during your outreach! Making sure you're establishing connections with trade reporters that make sense based on what they write about can be paramount when working toward establishing connections with them and future exposure to their readers and your potential consumers.
Move the Stairs Moment 2: Press releases have an impact, even if it's not immediate
We know from experience that press releases will not always garner immediate media coverage. When we produce them, it's two-fold; the first goal is not always to get a story placement. In fact, for us, many times, it's keeping a client top of mind for reporters. Omar explains why this strategy works.
Move the Stairs Moment 3: How you successfully navigate an economic slowdown is a huge story
The economic environment for cannabis has been challenging, and it's not forecasted to get much better with a possible recession looming. However, there will be success stories here. If one is your brand, Omar may want to speak with you.
Do you have a great story idea for Omar? Reach out to him here!