Frequently Asked Questions
HOW DO WE CREATE A COMPREHENSIVE COMMUNICATIONS PLAN?
M&C aligns proven public relations strategies with your business goals. It isn't enough to have your message seen or heard by great numbers of people; you want your message to resonate with the specific audience that will help you reach your goals. We develop a plan that focuses on your major objectives with specified metrics that make sense to you and your board or shareholders.
CRISIS IS INEVITABLE, HOW DO WE PREPARE?
How do I handle the media? How do I best communicate to employees, clients and the community? Crisis is our specialty. M&C started out covering crisis and asking the tough questions as journalists. Now as PR professionals we help prepare our clients to forecast potential crises and be ready to answer the questions they may encounter.
OUR BUSINESS IS GROWING, HOW DO WE KEEP EMPLOYEES ENGAGED?
Great employee communications means great employee retention. M&C’s award winning internal communications programs have exceeded our client’s goals in on-boarding and retaining employees. From focus groups to social media programs to continual employee interaction, we help our clients develop a culture that creates communities.
HOW DO WE BEST SHOWCASE OUR COMPANY’S EXPERTISE?
M&C will put you in front of colleagues and industry members where showcasing your expertise and increasing your influence happens. This program leads to increased credibility and trust which translates to new clients or members.
HOW DO WE EARN POSITIVE MEDIA COVERAGE FOR OUR ORGANIZATION?
M&C has personal experience in all areas of media. Our team knows what the media wants, when they want it and how they want it packaged. We call this Insider Media Relations and we have been doing it successfully for decades both as journals and master PR practitioners.