M&C's Big Idea is a #PitchthePlastic campaign. After researching media articles, social media, and associated hashtags, the next step to chat with people who are trying to #PitchthePlastic as well: what are they doing? What are their challenges? What changes have they made to make pitching the plastic possible? We'll show you how all this information makes it into the PR plan for the campaign! Plus, find out what Sarah uses that giant plastic apple container for - all in Part 2 of our #PitchthePlastic vlog: M&C's Big Idea.