M&C's Big Idea continues with research: how and where we researched the issue of plastic waste. Research is the first step in building a powerful PR strategy using RPIE: Research, Plan, Implement, Evaluate. Join M&C principal Diane Mulligan and PR Director Sarah Beatty as they explain how to use research to build the foundation of a powerful PR strategy, and find out what they found when they started looking into the issue of plastic waste.