Brand Protection PR™
What is Brand Protection PR™?
Welcome to Brand Protection PR™, where we offer a truly distinctive approach to public relations that sets us apart from the rest. Our unwavering commitment revolves around three pivotal aspects that empower you to safeguard your brand against any crisis.
We firmly believe in targeting your audiences strategically, inspiring meaningful engagement that cultivates trust and loyalty. Our approach extends beyond mere message amplification to encompass education and promotion. As the saying goes, people prefer to buy from companies they know, like, and trust.
Insider Media Training
Our team of former journalists with extensive experience in both news and PR, possess a deep understanding of how the media operates. This knowledge allows us to help you effectively navigate feature stories and crisis situations, ensuring you achieve your objectives while satisfying their needs.
Forecasting for Resilience
Building a resilient brand requires a proactive approach. Our expertise lies in the art of forecasting, honed through our background as journalists. By continuously monitoring emerging stories, and cultural shifts, and anticipating future developments, we position your brand to transform potential crises into opportunities. Developing a well-crafted plan for the most likely scenarios in the next 3-6 months is instrumental in maintaining your brand's resilience.
Join us and benefit from our Brand Protection PR™ process as we guide you through the intricacies of public relations, unlocking the potential for your brand's enduring success in an ever-evolving landscape.
Brand Protection PR Tool™
This proprietary forecasting tool is integral to protecting your brand and your thought leadership position in your industry.
M&C will conduct a 2-day session with C-Suite Executives to provide
A written survey sent to your team leaders and management (15 max) to ascertain current concerns
In-depth phone survey with key managers (5 max) to learn more about the current state of your crisis response plans or needs
DAY ONE: 2-4 hours depending on the number of participants
Module One – Analyzing the Crisis
Goal: To develop a plan to anticipate, analyze, rate, and determine if early preparation will increase the probability of positive outcomes during a crisis where you are positioned to retain the trust of your most important constituencies as you work your way through the crisis
Team members and management will develop a list of all potential crises
Crises are rated based on a proprietary scoring tool developed by M&C
The top three crises will be decided upon for focused work on day two
DAY TWO: 2-4 hours depending on the number of participants
Module TWO – Developing Trust Bucket
Team Building Exercise
Evaluating Roles – Division of Labor – Budgeting
Overall Strategy – Restore Trust & Exhibit Accountability
Develop a Crisis Responsibilities Plan
Media Training for 3-5 Individuals on identified potential crises
Cost $15,000 plus travel for 2 M&C team members