Is your cannabis business ready to weather a recession?
The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.
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Jordan Sherman
- Jun 7
- 2 min
Hemp and the Golden Radio build Brand Protection™: HempWood's Greg Wilson
Greg Wilson, inventor of HempWood® discusses why it takes more than a great idea to succeed in the hemp industry.
9 views0 comments
Jordan Sherman
- May 26
- 2 min
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
18 views0 comments
Jordan Sherman
- May 16
- 2 min
Hempitecture's Mattie Mead on Building an Industrial Hemp Success Story
Hempitecture's Mattie Meads on how he's wrestling with- and overcoming- the challenges of running a new industrial hemp business.
3 views0 comments
Jordan Sherman
- May 3
- 2 min
A CNN editor shares how to nab national news coverage of your cannabis brand!
Landing national news coverage for your CBD brand is easier than you think but it does require some work. CNN's Christian DuChatea explains.
4 views0 comments
Jordan Sherman
- Apr 15
- 2 min
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
5 views0 comments
Jordan Sherman
- Apr 1
- 2 min
How to build a trusted medical marijuana brand
How can you build trust in your medical marijuana brand? Debbie Churgai from Americans for Safe Access shares three tips you can do today!
9 views0 comments
Jordan Sherman
- Mar 14
- 2 min
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
2 views0 comments
Jordan Sherman
- Mar 9
- 2 min
How podcasts can power your cannabis business outreach!
Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!
3 views0 comments
Jordan Sherman
- Feb 14
- 1 min
How to talk about that Covid and CBD study (without getting in trouble!)
When news breaks, reporters act fast to get information. Read why it's important to be ready to answer their questions at a moment's notice.
34 views0 comments
Jordan Sherman
- Feb 2
- 1 min
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
8 views0 comments
Jordan Sherman
- Jun 18, 2021
- 3 min
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
15 views0 comments
Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
8 views0 comments
Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
9 views0 comments
Diane Mulligan, APR
- May 22, 2021
- 2 min
What is CBD Brand Protection PR™ and how do I get it?
Find out what Brand Protection PR™ is and how it can help you build and protect your CBD business.
10 views0 comments
Jordan Sherman
- May 14, 2021
- 4 min
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
33 views0 comments
Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
38 views0 comments
Jordan Sherman
- Apr 23, 2021
- 4 min
Understanding laws to help build CBD Brand Protection
Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...
18 views0 comments
Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
23 views0 comments
Sarah Beatty, APR
- Apr 9, 2021
- 7 min
What to expect when you’re expecting (PR success)
Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
27 views0 comments