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Brand Protection PR™ for Your CBD Business

“Building a CBD business takes blood, sweat, and tears, as the saying goes – but do you have reputation protection?" The 3 main components to manage your reputation and protect your CBD business are:




Diane Mulligan, M&C Communications President and Founder, Hemp Industry Daily, August 17, 2020

​Member, US Hemp Roundtable 2021- present


Are you looking for a strategic public relations partner to help tell your CBD product's brand story and grow your business? At M&C Communications, we specialize in Brand Protection PR™ setting your CBD business apart from the crowd and developing a reservoir of trust and goodwill by developing client relationships, proactively managing the media, and building your brand through powerful strategic messaging. Our 3 step process includes: enhancing customer loyalty, employing Insider Media Relations, and creating a resilient brand through opportunity/crisis forecasting.

Protect your CBD, Hemp or Cannabis Brand


In the dynamic world of the CBD industry, a single misstep can have costly repercussions on your company's finances, customer base, and reputation. That's precisely why Brand Protection PR™ is here to lend a helping hand. We specialize in crafting bulletproof PR strategies that will provide you with the confidence and security you need, so you don't have to feel like you're navigating the uncharted territory of the CBD industry alone. Let us be your trusted guide as we work together to establish a robust and reliable PR framework for your CBD business.

Become a Media Relations Master to Grow Your CBD Brand

Media relations is more than getting your message in the newspaper or on TV. It’s building relationships with the journalists who are covering the CBD industry, positioning you as an innovative, trustworthy thought leader with unique experience and a reputation as a sought-after expert the media will call again and again.

We’ll teach you how to handle tricky interview questions through M&C’s unique Insider Media Relations™ media training. We'll teach you these strategies developed through years of experience as journalists in local markets to network newsrooms. 

Tap into M&C’s Insider Media Relations™ experience to feel confident and ready to handle any interview. Learning how to be approachable and transparent when talking about your CBD business and how to steer the conversation when things get challenging helps build trust with your audience and solid relationships with the media. 

Conquer Crisis Communications to Build a Sustainable CBD Business

Every business owner can tell you what keeps them up at night: the thought of years of hard work and success destroyed in moments due to a crisis. In the rapidly changing CBD industry, a solid Brand Protection PR™ crisis communications plan should be part of the cost of doing business. You don’t think twice about insuring your business against fire or theft, but what about insuring your reputation? Your reputation is the reason your customers come to you over your competition. Part of M&C’s Brand Protection PR™ process is making sure our clients have a strategy for predicting crises, building a reservoir of trust and goodwill with their audiences, and planning for what to say (or not!) when the unexpected happens.

CBD companies can also tap into our proprietary Brand Protection™ Tool that helps identify issues on the horizon and develop forward-thinking crisis communication plans to help protect your business. The Brand Protection™ Tool process brings your entire team to the table to brainstorm, understand each department’s role, and craft a unified response to identify business threats.

Our CBD PR crisis communication strategies can help you prepare for the inevitable bumps in the road and manage them before they become roadblocks to your growing CBD business. 

Loud AND Clear: Master the Message to Move the Message

There are days when it feels like no one’s listening, no one’s engaging on social media, and no one’s clicking on your website. Your product may be amazing, but is your thriving CBD business at the center of the right conversations? How do you get there? It’s time to get your messaging in gear!

M&C is a master of messaging, whether it’s on your social media channels, your website, your email newsletter, in a media interview, or showcasing your unique approach in a thought leadership strategy. You don’t have to be everywhere at once, you just have to be in the right place, at the right time, with the right message most importantly, talking to the right target audience. 

That’s mastering the message to move your CBD business forward.

Strategic Companies Put a CBD PR Professional at the Leadership Table

We get it: building a thriving CBD business takes drive, dedication, and total focus. Public relations can seem like one more thing you just can’t get to. That’s where M&C Communications comes in. Our goal is to become part of your team, a trusted voice at the table, and an expert perspective to turn to when challenges crop up.


Building a strong foundation and strategic business model that will thrive and grow for years to come should be high on the list for every CBD company. You're busy establishing brand awareness and getting production operations rolling smoothly - let us help build trust in your business and loyalty among your consumers. M&C Communications can help you develop a robust and responsive CBD PR strategy that delivers on Brand Protection PR™ and your business goals.



Find out how to grow and protect your CBD business with M&C's Brand Protection™ process



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Weekly podcasts that covers a wide range of topics including CBD marketing strategies.

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9th Annual NoCo Hemp Expo Inspired Brand Protection PR White Paper

The M&C Communications NoCo 2023 White Paper includes insights from industry thought leaders with hemp, cannabidiol, and Delta 8 companies on how to protect their brands during challenging times. 
M&C Communications interviewed more than a dozen Industry thought leaders at the NoCo Hemp Expo in Colorado Springs. Discussions ranged from methods to build customer loyalty to the most cost-effective way to use influencers to protect a brand during a challenge, issue, or crisis. 
Take advantage of the leader's thought process, insights, and predictions. 


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