The Brand Protection Tool™ Helps Your Business Reputation Weather a Crisis
We live in an uncertain world where crises can impact our brand, reputation, or business in a split second. It can feel overwhelming and not worth the effort to even develop a crisis management plan because there are so many areas where you could be hit.
Why is it important to have a crisis management plan?
The M&C Communications Brand Protection Tool™ helps you protect your brand by knowing where to focus your crisis management plans. It helps you to start thinking through the unthinkable: likely crisis scenarios and how your response can help protect your business. Think of it as insurance that protects your brand.
M&C Communications has developed the Brand Protection Tool™ to help you focus on your three most vulnerable areas, so you can make the most of your crisis management plans.
How to Create a Crisis Management Plan Using the Brand Protection Tool™
To develop a plan to anticipate, analyze, rate, and determine if early public relations and messaging preparation will increase the probability of positive outcomes during a crisis where you position your organization to retain the trust of your most important constituencies as you work your way through the crisis.
With the advent of the information age, your crisis is now moving at the speed of light, the public (and your public’s) are much more jaded, everyone is a “journalist” and your every move and reaction can and will be recorded on audio or video and scrutinized for authenticity and transparency.
Brainstorm with your entire management team potential crisis issues that may affect your organization:
-
Be absurd
-
List as many potential issues or crises as your team can imagine
-
No such thing as an exhaustive list
-
Review quarterly or every 6 months
Consider external factors that are probable and can have a significant impact on your brand. Think about the timing: what’s the likelihood the crisis will happen in the next year? Consider the overall impact: how high is the overall potential impact on your company for this scenario? Evaluate the action potential: how much impact will advance planning have on mitigating negative impacts or providing for positive impacts?
Use the process to develop the top 3-5 potential crisis situations that would negatively impact your organization.
Now it’s time to work through a Brand Protection™ crisis plan.
M&C Communications team is here to help with crisis communications consulting based on your needs. Get in touch and we'll design a plan to help you protect your business.
