Brand Protection PR™ Helps Your Business Reputation Weather a Crisis
We live in an uncertain world where crises can impact our brand, reputation, or business in a split second. It can feel overwhelming and not worth the effort to even develop a crisis management plan because there are so many areas where you could be hit.
Why do you need a crisis communications plan?
Crises move at the speed of social media, the public is jaded and unforgiving, everyone is a “journalist” and your every word is on video to be scrutinized for authenticity and transparency.
But let's face it, thinking about what could go wrong is no fun. It's overwhelming. Where do you start?
We can help. M&C Communications has developed the Brand Protection Tool™ to help you focus on your three most vulnerable areas, so you can make the most of your crisis management plans.
The M&C Communications Brand Protection Tool™ helps you protect your brand by knowing where to focus your crisis management plans. It helps you to start building Brand Protection PR™ around your business before something goes wrong and the heat is on. We'll help you and your team brainstorm likely crisis scenarios and how your response can help protect your business. Think of it as insurance that protects the most important element in every business: trust.
What's a Brand Protection PR™ crisis communications plan?
We help you and your team anticipate, analyze, rate, and determine if public relations and messaging preparation will increase the probability of positive outcomes during a crisis. We'll help you position your organization to retain and rebuild the trust of your most important audiences as you work your way through the crisis.
If crisis planning can be fun, this is the fun part! We'll help you and your entire management team brainstorm potential crisis issues. What are we looking for?
Probable external factors that can have a significant impact on your brand
Think about the likelihood the crisis will happen
Consider the overall potential impact on your company for each crisis scenario
Evaluate how advance planning may mitigate negative impacts
Use the process to develop the top 3-5 potential crisis situations that would negatively impact your organization. Now it’s time to work through a Brand Protection PR™ crisis plan.
M&C Communications team is here to help with crisis communications consulting based on your needs. Get in touch and we'll design a plan to help you protect your business.
Crisis plans help protect what you've worked so hard to build. We can help with Brand Protection PR™.
Brand Protection PR™ Crisis Communications Digital Footprint
Business changes by the minute. You need to know what’s being said about your organization online and in the media in real-time. Stay on top of your brand in a constantly changing environment with M&C's digital powerful data analysis tools! This package includes:
Up to 5 keywords to scan online news, broadcast news, and social media
Real-time access to what people are saying about your brand
Daily or weekly reports sent to your inbox
Understand how your audience feels about your brand with:
Geolocation source monitoring relevant to your brand
Emotional comparisons based on social media traffic
Top hashtags associated with your brand
Brand Protection PR™ Crisis Communications Consulting
We live in an uncertain world where crises can impact our brand, reputation, or bottom line in a split second. It can feel overwhelming. Where do you start?
M&C Communications has developed a Brand Protection PR™ Consulting Team to help you focus on your three most vulnerable areas, so you can make the most of your crisis management plans.
The M&C Communications Brand Protection PR™ Consulting Team helps you start working through the biggest threats you'll face to your business, before they happen: crisis scenarios and a powerful response that can help protect your business. It's like insurance for your brand, reputation, and bottom line.
The Brand Protection PR™ Consulting Team package includes:
A 4-hour Brand Protection PR™ Consulting Team session with your C-suite or directors to identify the top three crises most likely to affect your brand
Production of crisis management checklist for each likely crisis scenario
A 4-hour Brand Protection PR™ Consulting Team follow-up work session with your C-suite or directors to create a powerful crisis response team and management plan for each likely crisis scenario
Team-building training to develop an interdisciplinary team response for each likely crisis scenario