Move the Stairs™ Friday Chat

Jun 18, 2021
3 min

How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™

The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...

15 views0 comments

Jun 11, 2021
2 min

Build Brand Protection PR™ with Insider Media Relations™

Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...

12 views0 comments

Jun 4, 2021
3 min

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...

11 views0 comments

Why You Should Integrate Digital Marketing Into Your PR Plan

May 14, 2021
4 min

Why You Should Integrate Digital Marketing Into Your PR Plan

At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...

33 views0 comments

May 7, 2021
4 min

Brand messaging: Building Brand Protection PR™ through Thought Leadership

May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

39 views0 comments

Apr 23, 2021
4 min

Understanding laws to help build CBD Brand Protection

Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...

19 views0 comments

Apr 16, 2021
2 min

Using Education to bolster CBD Brand Protection

You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...

27 views0 comments

What to expect when you’re expecting (PR success)

Apr 9, 2021
7 min

What to expect when you’re expecting (PR success)

Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!

27 views0 comments

Apr 2, 2021
3 min

Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals

Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...

36 views0 comments

Successfully Handle Crisis Communications With Insider Media Relations™

Mar 26, 2021
8 min

Successfully Handle Crisis Communications With Insider Media Relations™

Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.

40 views0 comments

Build your thought leadership by educating your consumers on new CBD tech

Mar 19, 2021
2 min

Build your thought leadership by educating your consumers on new CBD tech

It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...

25 views0 comments

Mar 12, 2021
2 min

Should I start a podcast as part of my CBD Brand Protection PR™ Plan?

It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...

20 views0 comments

Mar 5, 2021
6 min

Sow the tactical seeds of Brand Protection PR™

A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...

47 views0 comments

Feb 26, 2021
3 min

Using data to build CBD Brand Protection™

The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...

33 views0 comments

Feb 19, 2021
2 min

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...

18 views0 comments

Who is more important, customer or employee?

Feb 12, 2021
3 min

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

36 views0 comments

Feb 5, 2021
6 min

The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics

Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!

19 views0 comments

Jan 29, 2021
4 min

How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business

Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...

17 views0 comments