How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
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Jordan Sherman
- Mar 17
- 2 min
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
33 views0 comments
Jordan Sherman
- Mar 3
- 2 min
"Cannabis Cares" greenlights the path to community recognition in Denver
Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."
68 views0 comments
Jordan Sherman
- Feb 17
- 2 min
The FDA has punted CBD regulations to Congress. What now?
The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?
101 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
14 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
- Oct 21, 2022
- 2 min
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
16 views0 comments
Jordan Sherman
- Feb 2, 2022
- 1 min
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
17 views0 comments
Jordan Sherman
- Jun 18, 2021
- 3 min
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
16 views0 comments
Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
14 views0 comments
Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
12 views0 comments
Jordan Sherman
- May 14, 2021
- 4 min
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
38 views0 comments
Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
46 views0 comments
Jordan Sherman
- Apr 23, 2021
- 4 min
Understanding laws to help build CBD Brand Protection
Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...
19 views0 comments
Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
28 views0 comments
Sarah Beatty, APR
- Apr 9, 2021
- 7 min
What to expect when you’re expecting (PR success)
Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
27 views0 comments
Jordan Sherman
- Apr 2, 2021
- 3 min
Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
39 views0 comments
Sarah Beatty, APR
- Mar 26, 2021
- 8 min
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
42 views0 comments
Diane Mulligan, APR
- Mar 19, 2021
- 2 min
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
26 views0 comments
Diane Mulligan, APR
- Mar 12, 2021
- 2 min
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
23 views0 comments
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