Jordan ShermanFeb 21 minWhat a cannabis biz reporter wants you to knowJournalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
Jordan ShermanJun 18, 20213 minHow Talking to Your Audience About CBD For Pets Builds Brand Protection PR™The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
Jordan ShermanJun 11, 20212 minBuild Brand Protection PR™ with Insider Media Relations™Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
Jordan ShermanJun 4, 20213 minUsing the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand ProtectionTen brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
Jordan ShermanMay 14, 20214 minWhy You Should Integrate Digital Marketing Into Your PR Plan At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
Jordan ShermanMay 7, 20214 minBrand messaging: Building Brand Protection PR™ through Thought LeadershipMay is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
Jordan ShermanApr 23, 20214 minUnderstanding laws to help build CBD Brand ProtectionFollowing Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...
Diane Mulligan, APRApr 16, 20212 minUsing Education to bolster CBD Brand ProtectionYou can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
Sarah Beatty, APRApr 9, 20217 minWhat to expect when you’re expecting (PR success)Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
Jordan ShermanApr 2, 20213 minUsing Strategic Public Relations to measure your CBD brand’s Quarterly PR GoalsCan you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
Sarah Beatty, APRMar 26, 20218 minSuccessfully Handle Crisis Communications With Insider Media Relations™ Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
Diane Mulligan, APRMar 19, 20212 minBuild your thought leadership by educating your consumers on new CBD techIt’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
Diane Mulligan, APRMar 12, 20212 minShould I start a podcast as part of my CBD Brand Protection PR™ Plan?It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
Jordan ShermanMar 5, 20216 minSow the tactical seeds of Brand Protection PR™A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
Jordan ShermanFeb 26, 20213 minUsing data to build CBD Brand Protection™The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
Diane Mulligan, APRFeb 19, 20212 minBuild Effective Media Relations & Brand ProtectionDoes it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
Jordan ShermanFeb 12, 20213 minWho is more important, customer or employee?It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
Sarah Beatty, APRFeb 5, 20216 minThe CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topicsConsumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
Jordan ShermanJan 29, 20214 minHow benchmarking progress with CBD Brand Protection PR™ can help you build a strong businessCan you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
Sarah Beatty, APRJan 22, 20215 minCBD Brand Protection PR™ Aerobics to Help Build a Strong BusinessBrand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.