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Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
11 views0 comments
Sarah Beatty, APR
- Mar 26, 2021
- 8 min
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
40 views0 comments
Diane Mulligan, APR
- Feb 19, 2021
- 2 min
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
18 views0 comments
Jordan Sherman
- Feb 12, 2021
- 3 min
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
36 views0 comments
Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
30 views0 comments
Jordan Sherman
- Oct 30, 2020
- 6 min
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
38 views0 comments
Jordan Sherman
- Oct 9, 2020
- 6 min
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
39 views0 comments
Jordan Sherman
- Oct 2, 2020
- 5 min
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
23 views0 comments
Jordan Sherman
- Sep 25, 2020
- 4 min
Cut through election season noise to tell your story
On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
21 views0 comments
Jordan Sherman
- Sep 11, 2020
- 11 min
Rebuilding your brand's reputation after a crisis
Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
16 views0 comments
Jordan Sherman
- Sep 4, 2020
- 8 min
M&C's top tips for protecting your brand's reputation
Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
26 views0 comments
Jordan Sherman
- Aug 14, 2020
- 7 min
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
1,005 views0 comments
Sarah Beatty, APR
- Jul 17, 2020
- 1 min
Brand-Building Messaging During Rapid Cultural Change
Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?
39 views0 comments
Diane Mulligan, APR
- Apr 17, 2020
- 2 min
Employees First: How to Protect Your Brand and Build Trust With Employees During COVID-19
We are starting the discussion about slowly and deliberately reopening the country. What's your plan for welcoming back your employees?
29 views0 comments