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Think Crisis Planning Is Optional? 70% of Businesses Make that Mistake
More than 70% of U.S. business owners don’t have a formal crisis communications plan, according to a survey commissioned by M&C...
Diane Mulligan, APR
May 72 min read
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NOBO's path to MSO success with Daniel Paul
Daniel Paul discusses how NOBO uses a unique media strategy to thrive in the cannabis industry.

Jordan Sherman
Apr 26, 20242 min read
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What You Don't Know About National & Local Placements for Your CBD Brand
How do you get your story picked up by local news stations and nationwide?

Jordan Sherman
Nov 10, 20232 min read
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Sowing Success: Acknowledge Farms' Recipe for Hemp
In a buzzword-filled era, finding genuine sustainability is crucial. Discover Stefanie Reiser's regenerative commitment at Acknowledge Farms

Jordan Sherman
Nov 10, 20232 min read
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Seeds of Success: How Flow Gardens Approach to Business Cultivates a Thriving Environment
From finance to cannabis, David Miller's pandemic pivot defies the odds for Flow Gardens. Discover his resilience in the cannabis market.

Jordan Sherman
Sep 25, 20232 min read
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Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!

Mitch Jelniker
Sep 8, 20232 min read
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Top ways to get noticed by veteran journalists
Little effort on your part that can be big dividends for your cannabis brand

Jordan Sherman
Aug 18, 20232 min read
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The case for an alliance in cannabis
Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.

Jordan Sherman
Jul 21, 20232 min read
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Surpassing economic challenges in Cannabis with Green Market Report
Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.

Mitch Jelniker
Jul 7, 20232 min read
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Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.

Jordan Sherman
May 19, 20232 min read
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How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.

Jordan Sherman
May 5, 20232 min read
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Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!

Jordan Sherman
Apr 7, 20232 min read
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How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.

Jordan Sherman
Mar 17, 20232 min read
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"Cannabis Cares" greenlights the path to community recognition in Denver
Cannabis brands in Denver will soon be recognized for the work they're doing in the community through a new program called "Cannabis Cares."

Jordan Sherman
Mar 3, 20232 min read
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The FDA has punted CBD regulations to Congress. What now?
The FDA has deferred sweeping federal regulations regarding CBD to Congress. How should your CBD business respond?

Jordan Sherman
Feb 17, 20232 min read
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LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.

Jordan Sherman
Feb 3, 20232 min read
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How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.

Jordan Sherman
Jan 20, 20232 min read
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3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.

Mitch Jelniker
Dec 22, 20222 min read
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2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!

Mitch Jelniker
Dec 22, 20222 min read
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What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.

Jordan Sherman
Oct 21, 20222 min read
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