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Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Jordan Sherman
  • Jun 4, 2021
  • 3 min

Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection

Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
9 views0 comments
Successfully Handle Crisis Communications With Insider Media Relations™
Sarah Beatty, APR
  • Mar 26, 2021
  • 8 min

Successfully Handle Crisis Communications With Insider Media Relations™

Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
32 views0 comments
Build Effective Media Relations & Brand Protection
Diane Mulligan, APR
  • Feb 19, 2021
  • 2 min

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
14 views0 comments
Who is more important, customer or employee?
Jordan Sherman
  • Feb 12, 2021
  • 3 min

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
34 views0 comments
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Jordan Sherman
  • Jan 15, 2021
  • 2 min

Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis

Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
25 views0 comments
Don't Let a PR Nightmare Keep You up at Night
Jordan Sherman
  • Oct 30, 2020
  • 6 min

Don't Let a PR Nightmare Keep You up at Night

We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
29 views0 comments
Level Up Your Media Mastery With Insider Media Relations™ Strategy
Jordan Sherman
  • Oct 10, 2020
  • 6 min

Level Up Your Media Mastery With Insider Media Relations™ Strategy

You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
31 views0 comments
New Regulations May Help Tame the Wild West CBD Industry
Jordan Sherman
  • Oct 2, 2020
  • 5 min

New Regulations May Help Tame the Wild West CBD Industry

There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
21 views0 comments
Cut through election season noise to tell your story
Jordan Sherman
  • Sep 25, 2020
  • 4 min

Cut through election season noise to tell your story

On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
21 views0 comments
Rebuilding your brand's reputation after a crisis
Jordan Sherman
  • Sep 11, 2020
  • 11 min

Rebuilding your brand's reputation after a crisis

Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
13 views0 comments
M&C's top tips for protecting your brand's reputation
Jordan Sherman
  • Sep 4, 2020
  • 8 min

M&C's top tips for protecting your brand's reputation

Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
24 views0 comments
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
Jordan Sherman
  • Aug 14, 2020
  • 7 min

Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely

When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
671 views0 comments
Brand-Building Messaging During Rapid Cultural Change
Sarah Beatty, APR
  • Jul 17, 2020
  • 1 min

Brand-Building Messaging During Rapid Cultural Change

Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?
37 views0 comments
Employees First: How to Protect Your Brand and Build Trust With Employees During COVID-19
Diane Mulligan, APR
  • Apr 17, 2020
  • 2 min

Employees First: How to Protect Your Brand and Build Trust With Employees During COVID-19

We are starting the discussion about slowly and deliberately reopening the country. What's your plan for welcoming back your employees?
29 views0 comments

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