Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
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Sarah Beatty, APR
- Mar 26, 2021
- 8 min
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
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Diane Mulligan, APR
- Mar 19, 2021
- 2 min
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
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Diane Mulligan, APR
- Mar 12, 2021
- 2 min
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
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Jordan Sherman
- Mar 5, 2021
- 6 min
Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
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Jordan Sherman
- Feb 26, 2021
- 3 min
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
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Diane Mulligan, APR
- Feb 19, 2021
- 2 min
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
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Jordan Sherman
- Feb 12, 2021
- 3 min
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Sarah Beatty, APR
- Feb 5, 2021
- 6 min
The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics
Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
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Jordan Sherman
- Jan 29, 2021
- 4 min
How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
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Sarah Beatty, APR
- Jan 22, 2021
- 5 min
CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
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Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
- Jan 8, 2021
- 5 min
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
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Jordan Sherman
- Dec 11, 2020
- 2 min
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
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Jordan Sherman
- Dec 4, 2020
- 2 min
Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
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Jordan Sherman
- Oct 30, 2020
- 6 min
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
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Diane Mulligan, APR
- Oct 30, 2020
- 2 min
3 Takeaways From M&C's Silver Anvil Award-Winning Crisis Communications
A couple nights ago, I was watching the new show Emergency Call about 9-1-1 dispatchers. I have such respect for the 9-1-1 operators and...
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Sarah Beatty, APR
- Oct 23, 2020
- 4 min
The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
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Jordan Sherman
- Oct 16, 2020
- 4 min
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
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Jordan Sherman
- Oct 9, 2020
- 6 min
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
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