The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics
Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
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Jordan Sherman
- Jan 29, 2021
- 4 min
How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
19 views0 comments
Sarah Beatty, APR
- Jan 22, 2021
- 5 min
CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
37 views0 comments
Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
33 views0 comments
Jordan Sherman
- Jan 8, 2021
- 5 min
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
12 views0 comments
Jordan Sherman
- Dec 11, 2020
- 2 min
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
23 views0 comments
Jordan Sherman
- Dec 4, 2020
- 2 min
Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
43 views0 comments
Jordan Sherman
- Oct 30, 2020
- 6 min
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
44 views0 comments
Diane Mulligan, APR
- Oct 30, 2020
- 2 min
3 Takeaways From M&C's Silver Anvil Award-Winning Crisis Communications
A couple nights ago, I was watching the new show Emergency Call about 9-1-1 dispatchers. I have such respect for the 9-1-1 operators and...
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Sarah Beatty, APR
- Oct 23, 2020
- 4 min
The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
35 views0 comments
Jordan Sherman
- Oct 16, 2020
- 4 min
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
29 views0 comments
Jordan Sherman
- Oct 9, 2020
- 6 min
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
40 views0 comments
Jordan Sherman
- Oct 2, 2020
- 5 min
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
24 views0 comments
Jordan Sherman
- Sep 25, 2020
- 4 min
Cut through election season noise to tell your story
On this week's Move the Stairs™ Friday Chat: learn how to get on the news to tell your brand's message during an election year. The news...
23 views0 comments
Sarah Beatty, APR
- Sep 17, 2020
- 4 min
Be a PR Hero: Make Event Planning Coverage Your Superpower
Be a hero by using PR event planning to earn a ton of coverage for your next event!
28 views0 comments
Jordan Sherman
- Sep 11, 2020
- 11 min
Rebuilding your brand's reputation after a crisis
Get your Brand Protection™ Team in place and tap into M&C's 3-pronged approach to repair your brand's reputation after a crisis.
16 views0 comments
Jordan Sherman
- Sep 4, 2020
- 8 min
M&C's top tips for protecting your brand's reputation
Most brands work hard to be careful about what they post online. Sometimes, their message can be misinterpreted. What then?
27 views0 comments
Sarah Beatty, APR
- Aug 28, 2020
- 5 min
How to make great social media videos using the M&C 4-star method
Social media is the easiest way to get more eyes on your products or services. Why not strike while the iron is hot, taking advantage of...
34 views0 comments
Jordan Sherman
- Aug 21, 2020
- 7 min
How to become a thought leader in your industry!
As we transition into the holiday season, your competitors may take a vacation... but in the CBD industry, things are heating up at the...
65 views0 comments
Jordan Sherman
- Aug 14, 2020
- 7 min
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
1,994 views1 comment
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