Move The Stairs Blog

Apr 2, 2021
3 min

Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals

Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...

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Successfully Handle Crisis Communications With Insider Media Relations™

Mar 26, 2021
8 min

Successfully Handle Crisis Communications With Insider Media Relations™

Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.

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Build your thought leadership by educating your consumers on new CBD tech

Mar 19, 2021
2 min

Build your thought leadership by educating your consumers on new CBD tech

It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...

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Mar 12, 2021
2 min

Should I start a podcast as part of my CBD Brand Protection PR™ Plan?

It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...

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Mar 5, 2021
6 min

Sow the tactical seeds of Brand Protection PR™

A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...

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Feb 26, 2021
3 min

Using data to build CBD Brand Protection™

The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...

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Feb 19, 2021
2 min

Build Effective Media Relations & Brand Protection

Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...

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Who is more important, customer or employee?

Feb 12, 2021
3 min

Who is more important, customer or employee?

It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

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Feb 5, 2021
6 min

The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics

Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!

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Jan 29, 2021
4 min

How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business

Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...

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Jan 22, 2021
5 min

CBD Brand Protection PR™ Aerobics to Help Build a Strong Business

Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.

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Jan 15, 2021
2 min

Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis

Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...

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Jan 8, 2021
5 min

Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies

In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...

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Dec 11, 2020
2 min

Jumpstart Your 2021 PR Plan with Brand Protection PR™

Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals

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Dec 4, 2020
2 min

Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan

Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.

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Don't Let a PR Nightmare Keep You up at Night

Oct 30, 2020
6 min

Don't Let a PR Nightmare Keep You up at Night

We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.

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3 Takeaways From M&C's Silver Anvil Award-Winning Crisis Communications

Oct 30, 2020
2 min

3 Takeaways From M&C's Silver Anvil Award-Winning Crisis Communications

A couple nights ago, I was watching the new show Emergency Call about 9-1-1 dispatchers. I have such respect for the 9-1-1 operators and...

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The Power of Combining Public Relations and Marketing

Oct 23, 2020
4 min

The Power of Combining Public Relations and Marketing

Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.

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CBD Marketing Changes: Don't Leave Your Customers in the Dust