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Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...

Jordan Sherman
May 7, 20214 min read


Understanding laws to help build CBD Brand Protection
Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...

Jordan Sherman
Apr 23, 20214 min read


Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
Diane Mulligan, APR
Apr 16, 20212 min read


What to expect when you’re expecting (PR success)
Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
Sarah Beatty, APR
Apr 9, 20217 min read


Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...

Jordan Sherman
Apr 2, 20213 min read


Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
Sarah Beatty, APR
Mar 26, 20218 min read


Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
Diane Mulligan, APR
Mar 19, 20212 min read


Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
Diane Mulligan, APR
Mar 12, 20212 min read


Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...

Jordan Sherman
Mar 5, 20216 min read


Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...

Jordan Sherman
Feb 26, 20213 min read


Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
Diane Mulligan, APR
Feb 19, 20212 min read


Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...

Jordan Sherman
Feb 12, 20213 min read


The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics
Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
Sarah Beatty, APR
Feb 5, 20216 min read


How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...

Jordan Sherman
Jan 29, 20214 min read


CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
Sarah Beatty, APR
Jan 22, 20215 min read


Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...

Jordan Sherman
Jan 15, 20212 min read


Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...

Jordan Sherman
Jan 8, 20215 min read


Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals

Jordan Sherman
Dec 11, 20202 min read


Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.

Jordan Sherman
Dec 4, 20202 min read


Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.

Jordan Sherman
Oct 30, 20206 min read
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