When you pivot from finance to cannabis, it's easy to say you're not in it for the money. After all, the "Green Rush" is more than ten years behind us! That didn't stop David Miller, Co-owner of Flow Gardens, from opening his hemp company at the height of the Covid-19 pandemic. He knows the state of cannabis is complex. From enduring market oversaturation, lack of regulation, and misinformation, his products and customer service must be top-notch!
During our recent conversation with David, we learned how he embraces the Move the Stairs mentality by actively involving his loyal customers, embracing media inquiries, and using a solid foundation of employee training to maintain the resiliency of his company.
You can listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with David below.
Move the Stairs Moment 1: A hands-on approach to engage loyal customers
How do you engage your loyal consumers? Free product? Discounts? David explains how he takes the concept of offering his top consumers free product and expands it even further to deepen their appreciation of his brand.
Move the Stairs Moment 2: Setting the bar for transparency now to manage difficult moments later
Admitting your wrong is difficult. Lying about it and being exposed later can break a brand beyond repair. That's why in Flow Gardens's infancy, David is instilling the concept of transparency in the media and behind the scenes so that when something negative happens (large or small), they can handle any situation with grace, empathy, and honesty.
Move the Stairs Moment 3: Company culture matters when it comes to brand resiliency
Having been a previous business owner, David knows how important the culture is when it comes to long term success. Operating your business the right way, building a foundation with your employees and hiring the right employees can yield dividends down the road.