Americans for Safe Access' Debbie Churgai shares her top tips to build Brand Protection™ for your medical marijuana business
In 2022, if you want to show you're doing right by your customers, abiding by the law, and establishing your business as an industry leader, shout it from the rooftops!
Debbie Churgai is the Executive Director for Americans for Safe Access, the nation's largest national member-based organization promoting safe and legal access to cannabis for therapeutic use and research. Here are her three top tips to set your brand up for success:
Build customer loyalty by being totally transparent
Give the media a reason to write about your business
Get your cannabis business certified!
On our Move the Stairs podcast, we had a great 30-minute conversation with Debbie you can listen to here.
Or, get right to it as Debbie explains her top three takeaways (we call these Move the Stairs Moments) below:
Move the Stairs Moment 1: Keep your customers coming back
In Colorado (where M&C Communications calls home) and many others states where medical marijuana is legal, there are dozens of dispensaries to choose from. Why should someone who may need to take that medicine daily choose your business?
Move the Stairs Moment 2: Build brand awareness with the media
Free publicity from the media is great! Just remember, the relationships you build with reporters are a two-way street. They are not going to run a commercial for your business. There must be a newsworthy element you can offer them. Listen to Debbie explain how your customers can play a role.
Move the Stairs Moment 3: Certifications matter, now and later
Sweeping federal regulations are coming. Debbie says certifications are a great way to prepare your brand for whatever changes may be coming down the pike.
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