Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
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Jordan Sherman
- May 5
- 2 min
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
9 views0 comments
Jordan Sherman
- Apr 7
- 2 min
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
23 views0 comments
Jordan Sherman
- Mar 17
- 2 min
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
33 views0 comments
Jordan Sherman
- Feb 3
- 2 min
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
14 views0 comments
Jordan Sherman
- Jan 20
- 2 min
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
14 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Jordan Sherman
- Oct 21, 2022
- 2 min
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
16 views0 comments
Jordan Sherman
- Jul 20, 2022
- 2 min
Is your cannabis business ready to weather a recession?
The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.
9 views0 comments
Jordan Sherman
- May 26, 2022
- 2 min
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
23 views0 comments
Jordan Sherman
- May 16, 2022
- 2 min
Hempitecture's Mattie Mead on Building an Industrial Hemp Success Story
Hempitecture's Mattie Meads on how he's wrestling with- and overcoming- the challenges of running a new industrial hemp business.
12 views0 comments
Jordan Sherman
- May 3, 2022
- 2 min
A CNN editor shares how to nab national news coverage of your cannabis brand!
Landing national news coverage for your CBD brand is easier than you think but it does require some work. CNN's Christian DuChatea explains.
5 views0 comments
Jordan Sherman
- Apr 15, 2022
- 2 min
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
8 views0 comments
Jordan Sherman
- Apr 1, 2022
- 2 min
How to build a trusted medical marijuana brand
How can you build trust in your medical marijuana brand? Debbie Churgai from Americans for Safe Access shares three tips you can do today!
11 views0 comments
Jordan Sherman
- Mar 14, 2022
- 2 min
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
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Jordan Sherman
- Mar 9, 2022
- 2 min
How podcasts can power your cannabis business outreach!
Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!
8 views0 comments
Jordan Sherman
- Feb 14, 2022
- 1 min
How to talk about that Covid and CBD study (without getting in trouble!)
When news breaks, reporters act fast to get information. Read why it's important to be ready to answer their questions at a moment's notice.
35 views0 comments
Jordan Sherman
- Jun 18, 2021
- 3 min
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
16 views0 comments
Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
14 views0 comments
Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
12 views0 comments
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