Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast guest Franny Tacy. She's the CEO and founder of the Franny's Farmacy franchise, which has 8 different locations offering CBD products, and one location in Connecticut which she hopes will offer THC products in the near future.
With another year of no sweeping FDA regulations, Franny says the CBD industry will remain in limbo. Bad actors will continue their bad acting but authentic businesses producing legitimate products have a great opportunity to stand out.
During our live stream, Franny told us she's always sought mentors to help her throughout her professional career. With this episode of the Move the Stairs podcast, she's flipping the script and offering mentorship and advice to developing loyal customers, wrangling the press, and nurturing a resilient CBD business.
You can listen to the whole 30-minute conversation on the Move the Stairs™ podcast with Franny here. Or, get right to it with Franny's top three Move the Stairs™ takeaways:
Move the Stairs Moment 1: Want repeat customers? They must trust your CBD products
During our live stream, Franny had no issues divulging who her target audience is for e-commerce. Why? She's not afraid of losing them because she's worked hard to build an authentic relationship with that demographic based on trust. Listen to what important element she related to with that group of people to earn their brand loyalty.
Move the Stairs Moment 2: Media matters but it's not about you. It's about CBD
Stop me if you've heard this before from our other guests and journalists of the Move the Stairs podcast but it's not about you! What makes your story unique. Franny says "Find the story worth telling." What's yours? Listen in for some great tips you may be able to relate to your company.
Move the Stairs Moment 3: Worried about CBD? Positivity is far from "toxic"
Sometimes maintaining a resilient CBD company means tuning out the noise and focusing on what it is you're doing well as a company and keep doing it. Every industry will have its share of pessimists but if your company is succeeding by self-regulating, and building trust with your stakeholders, why buy into the negative narrative?
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