How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
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Jordan Sherman
- Jan 20
- 2 min
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
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Mitch Jelniker
- Dec 22, 2022
- 2 min
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
14 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
- Oct 21, 2022
- 2 min
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
16 views0 comments
Jordan Sherman
- May 26, 2022
- 2 min
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
23 views0 comments
Jordan Sherman
- Apr 15, 2022
- 2 min
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
8 views0 comments
Jordan Sherman
- Mar 14, 2022
- 2 min
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
4 views0 comments
Jordan Sherman
- Mar 9, 2022
- 2 min
How podcasts can power your cannabis business outreach!
Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!
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Jordan Sherman
- Feb 2, 2022
- 1 min
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
17 views0 comments
Jordan Sherman
- Jun 18, 2021
- 3 min
How Talking to Your Audience About CBD For Pets Builds Brand Protection PR™
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
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Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
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Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
12 views0 comments
Jordan Sherman
- May 14, 2021
- 4 min
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
38 views0 comments
Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
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Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
28 views0 comments
Jordan Sherman
- Apr 2, 2021
- 3 min
Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
39 views0 comments
Diane Mulligan, APR
- Mar 19, 2021
- 2 min
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
26 views0 comments
Diane Mulligan, APR
- Mar 12, 2021
- 2 min
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
23 views0 comments
Jordan Sherman
- Feb 26, 2021
- 3 min
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
34 views0 comments
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