Precision in a spray: Delivering benefits to consumers
Explore the shift from pills to sprays with James Matuszewski, who discusses nootropics, consumer expectations, and standout branding.
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Jordan Sherman
- Nov 10, 2023
- 2 min
What You Don't Know About National & Local Placements for Your CBD Brand
How do you get your story picked up by local news stations and nationwide?
19 views0 comments
Mitch Jelniker
- Sep 8, 2023
- 2 min
Using Events to Spotlight Your Brand
Now is the time to get back to in-person cannabis events, says Morris Beagle, our most recent guest on the Move the Stairs podcast!
11 views0 comments
Jordan Sherman
- Aug 18, 2023
- 2 min
Top ways to get noticed by veteran journalists
Little effort on your part that can be big dividends for your cannabis brand
13 views0 comments
Jordan Sherman
- May 5, 2023
- 2 min
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
14 views0 comments
Jordan Sherman
- Jan 20, 2023
- 2 min
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
19 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
16 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
- Oct 21, 2022
- 2 min
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
22 views0 comments
Jordan Sherman
- May 26, 2022
- 2 min
Grow success in cannabis with Franny Tacy
Will the FDA regulate CBD as a dietary supplement in 2022? Don't count on it. That's according to our most recent Move the Stairs podcast...
29 views0 comments
Jordan Sherman
- Apr 15, 2022
- 2 min
Crush the hemp crash with FSOil's Megan Duvall
Hemp companies watched as the price of their crops plummeted in 2020, leaving many of them no choice but to close their doors. They...
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Jordan Sherman
- Mar 14, 2022
- 2 min
Adaptability: the key to unlocking longevity in hemp
There are far more unknowns than knowns, which is why business owners working in cannabis must be willing to make changes quickly!
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Jordan Sherman
- Mar 9, 2022
- 2 min
How podcasts can power your cannabis business outreach!
Are podcasts a platform your cannabis brand should be using to reach new customers? Yes and our latest podcast will tell you how!
13 views0 comments
Jordan Sherman
- Feb 2, 2022
- 1 min
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
22 views0 comments
Jordan Sherman
- Jun 18, 2021
- 3 min
How Talking to Your Audience About CBD For Pets Builds Brand Protection PRâ„¢
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
18 views0 comments
Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PRâ„¢ with Insider Media Relationsâ„¢
Establishing relationships with members of the media is a fundamental part of Brand Protection PRâ„¢ for your CBD business! In fact,...
21 views0 comments
Jordan Sherman
- Jun 4, 2021
- 3 min
Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
16 views0 comments
Jordan Sherman
- May 14, 2021
- 4 min
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
42 views0 comments
Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PRâ„¢ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
55 views0 comments
Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PRâ„¢ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
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