When you operate in an industry where far more can go wrong than goes right, the financial side of business management is seldom a cakewalk. That's why we invited cannabis expert and reporter for Green Market Report, Jenel Stelton-Holtmeier, to join us on the Move the Stairs podcast to discuss the economic status of the industry on the precipice of the Farm Bill and how principles of Brand Protection PR™ can help cannabis companies across all sectors in spite of current challenges.
You can listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with Jenel below.
Move the Stairs Moment 1: Cracking the code of consumer loyalty even in a volatile market
Knowledge is power when it comes to surviving the cannabis space. Knowing who your customer is, what they want, knowing your market, and understanding where to invest to ensure easy access to your products are all key to building market share.
Move the Stairs Moment 2: No canned quotes. Share from your heart so consumers and the media pay attention
Everyone says they provide better quality at a better price. You need to find the angles that set your vision, mission, and company apart from the crowd. Jenel says journalists are attracted to store lines where business owners are not afraid to share hardships. How did you uniquely overcome a challenge so everyone in the industry can learn from your journey?
Move the Stairs Moment 3: Building a resilient brand means always preparing for the future
If you try to prepare for bumps in the road ahead, it can help you navigate the toughest of situations. It also helps build unity within your company. Looking three to six months ahead can keep you a step ahead of the competition. Listening to Jenel predict what may lie ahead should get you motivated.
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