What You Don't Know About National & Local Placements for Your CBD Brand
How do you get your story picked up by local news stations and nationwide?
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Jordan Sherman
Jul 21, 20232 min read
The case for an alliance in cannabis
Trojan Horse Cannabis's Chris Fontes builds the case for unity in cannabis, building businesses based on consumer satisfaction and safety.
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Mitch Jelniker
Jul 7, 20232 min read
Surpassing economic challenges in Cannabis with Green Market Report
Jenel Stelton-Holtmeier, Managing Editor for Green Market Report discusses the financial challenges of the cannabis industry.
20 views0 comments
Jordan Sherman
May 19, 20232 min read
Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
12 views0 comments
Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
14 views0 comments
Jordan Sherman
Apr 7, 20232 min read
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
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Jordan Sherman
Mar 17, 20232 min read
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
35 views0 comments
Jordan Sherman
Feb 3, 20232 min read
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
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Jordan Sherman
Jan 20, 20232 min read
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
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Mitch Jelniker
Dec 22, 20222 min read
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Mitch Jelniker
Dec 22, 20222 min read
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
Oct 21, 20222 min read
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
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Jordan Sherman
Jul 20, 20222 min read
Is your cannabis business ready to weather a recession?
The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.
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Sarah Beatty, APR
Mar 26, 20218 min read
Successfully Handle Crisis Communications With Insider Media Relationsâ„¢
Use Insider Media Relationsâ„¢ to prevail over a crisis with calm determination and protect your business and brand.
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Diane Mulligan, APR
Feb 19, 20212 min read
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PRâ„¢...
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Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Jordan Sherman
Jan 15, 20212 min read
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
Oct 30, 20206 min read
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
63 views0 comments
Jordan Sherman
Oct 9, 20206 min read
Level Up Your Media Mastery With Insider Media Relationsâ„¢ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
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Jordan Sherman
Jun 5, 20203 min read
Entropy and Empathy: Our 2020 Coaster Ride
In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.
52 views0 comments
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