Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
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Jordan Sherman
- May 5
- 2 min
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
9 views0 comments
Jordan Sherman
- Apr 7
- 2 min
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
23 views0 comments
Jordan Sherman
- Mar 17
- 2 min
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
33 views0 comments
Jordan Sherman
- Feb 3
- 2 min
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
14 views0 comments
Jordan Sherman
- Jan 20
- 2 min
How an authentic public-facing approach propels cannabis success
Read why Veritas Fine Cannabis's President Jon Spadafora credits his company's commitment to authenticity as part of its success story.
14 views0 comments
Mitch Jelniker
- Dec 22, 2022
- 2 min
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
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Mitch Jelniker
- Dec 22, 2022
- 2 min
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
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Jordan Sherman
- Oct 21, 2022
- 2 min
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
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Jordan Sherman
- Jul 20, 2022
- 2 min
Is your cannabis business ready to weather a recession?
The cannabis industry has never been a part of a recession. MJBizDaily's Bart Schaneman tells us how concerned business owners should be.
9 views0 comments
Sarah Beatty, APR
- Mar 26, 2021
- 8 min
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
42 views0 comments
Diane Mulligan, APR
- Feb 19, 2021
- 2 min
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
19 views0 comments
Jordan Sherman
- Feb 12, 2021
- 3 min
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
39 views0 comments
Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
33 views0 comments
Jordan Sherman
- Oct 30, 2020
- 6 min
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
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Jordan Sherman
- Oct 9, 2020
- 6 min
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
40 views0 comments
Jordan Sherman
- Jun 5, 2020
- 3 min
Entropy and Empathy: Our 2020 Coaster Ride
In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.
48 views0 comments
Sarah Beatty, APR
- Apr 28, 2020
- 2 min
I got my APR, you get #aPRO
What is an APR? For M&C’s clients, it means you’re working with an industry leader committed to the highest standards, ethics, and practice.
58 views0 comments
Diane Mulligan, APR
- Apr 20, 2020
- 4 min
Life Lessons: From Columbine to coronavirus
News is nothing but crisis and the lessons I learned in the newsroom have helped shape my life. I hope it will help you.
189 views0 comments
Diane Mulligan, APR
- Apr 3, 2020
- 1 min
Communicating through the COVID-19 crisis
Easy steps you can take to keep your message tasteful and on point while communicating during the Covid crisis.
18 views0 comments
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