Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
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Jordan Sherman
- Oct 30, 2020
- 6 min
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
43 views0 comments
Sarah Beatty, APR
- Oct 23, 2020
- 4 min
The Power of Combining Public Relations and Marketing
Understand the differences between marketing and public relations, and the strength of using them together to create Brand Protection™.
34 views0 comments
Jordan Sherman
- Oct 16, 2020
- 4 min
CBD Marketing Changes: Don't Leave Your Customers in the Dust
Knowing your target market for CBD is the first step in building an effective PR plan for talking about new CBD regulations.
29 views0 comments
Jordan Sherman
- Oct 9, 2020
- 6 min
Level Up Your Media Mastery With Insider Media Relations™ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
40 views0 comments
Jordan Sherman
- Oct 2, 2020
- 5 min
New Regulations May Help Tame the Wild West CBD Industry
There’s hope for taming the wild west of the CBD industry! We'll help you round up the best communication strategies to protect your brand!
24 views0 comments
Sarah Beatty, APR
- Sep 17, 2020
- 4 min
Be a PR Hero: Make Event Planning Coverage Your Superpower
Be a hero by using PR event planning to earn a ton of coverage for your next event!
28 views0 comments
Jordan Sherman
- Aug 14, 2020
- 7 min
Media Relations: When NOT to Speak to a Reporter and How to Say No- Nicely
When should a business or brand stay out of the limelight? And if asked, how should they decline an interview with media?
1,756 views1 comment
Jordan Sherman
- Aug 7, 2020
- 3 min
Communicating with the media in a COVID-19 world
Talking to media can be scary, especially in a pandemic! It doesn't have to be. Watch or read our latest Move the Stairs Friday chat!
24 views0 comments
Sarah Beatty, APR
- Jul 17, 2020
- 1 min
Brand-Building Messaging During Rapid Cultural Change
Maybe you're asking yourself how can I help the Black Lives Matter movement or how can my business support Black Lives Matter?
40 views0 comments
Jordan Sherman
- Jun 28, 2020
- 1 min
Brand Protection
In case you missed our Friday chat, Diane Mulligan, APR and I talked about our Brand Protection Tool™. How will it work for you?
25 views0 comments
Jordan Sherman
- Jun 5, 2020
- 3 min
Entropy and Empathy: Our 2020 Coaster Ride
In our conversations with a spokesperson for a national company, nearly every discussion came back to one idea- practice more empathy.
47 views0 comments
Jordan Sherman
- Apr 29, 2020
- 3 min
Leverage Brand Protection Strategies During COVID: 3 Steps for a Solid Return-to-Work Plan
Now matter how large or small your business is there are a number of things your workforce will want to know before coming back.
120 views0 comments
Sarah Beatty, APR
- Apr 28, 2020
- 2 min
I got my APR, you get #aPRO
What is an APR? For M&C’s clients, it means you’re working with an industry leader committed to the highest standards, ethics, and practice.
57 views0 comments
Jordan Sherman
- Apr 24, 2020
- 1 min
Getting back to work: watch this 6-minute video to harness the power of the three Cs
Because of the inconsistencies in the reopening process differing between industries and location, clear, consistent communication is key.
21 views0 comments
Sarah Beatty, APR
- Apr 21, 2020
- 4 min
How M&C is making plans to get out of the house. You can too!
Now is the time to think about what the next phase of the pandemic holds. We will continue to be there to help our clients.
29 views0 comments
Diane Mulligan, APR
- Apr 20, 2020
- 4 min
Life Lessons: From Columbine to coronavirus
News is nothing but crisis and the lessons I learned in the newsroom have helped shape my life. I hope it will help you.
189 views0 comments
Diane Mulligan, APR
- Apr 17, 2020
- 2 min
Employees First: How to Protect Your Brand and Build Trust With Employees During COVID-19
We are starting the discussion about slowly and deliberately reopening the country. What's your plan for welcoming back your employees?
30 views0 comments
Diane Mulligan, APR
- Apr 3, 2020
- 1 min
Communicating through the COVID-19 crisis
Easy steps you can take to keep your message tasteful and on point while communicating during the Covid crisis.
18 views0 comments
Diane Mulligan, APR
- Mar 31, 2020
- 10 min
CEOCFO Magazine Q&A With M&C Communications Diane Mulligan, APR
M&C Communications talks building Brand Protection™ in the CBD industry by focusing on thought leadership with CEOCFO Magazine.
42 views0 comments
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