Veteran cannabis journalist Cara Wietstock joins Move the Stairs to discuss how reporters are covering cannabis stories and what facets of the industry are most likely to capture the attention of journalists in 2023. Cara will share her insights into what reporters will be keeping an eye on in the new year, including:
* The ever-changing world of policy and technology information.
* Which cannabis businesses build relationships with reporters.
* In a competitive and uncertain market, how CBD, hemp, and medical marijuana businesses can maintain resiliency and prepare for 2023.
You can listen to Cara's 30-minute conversation on the Move the Stairs™ podcast here. Or, tap into Cara's top three Move the Stairs™ takeaways:
Move the Stairs Moment 1: Educating customers on your product is key to building brand loyalty
With so many products on the market, taking the time to tell your story will set you apart. Sharing your journey, and why you take time and care to bring many products to market will take the costumer along for the ride, and build stronger consumer loyalty.
Move the Stairs Moment 2: Knowing your own story and customer base will help you understand which reporters to work with
Cara has been writing for cannabis media for more than decade. She knows the road to better relations with the media begins with cannabis businesses knowing their prime customers and areas of expertise.
Move the Stairs Moment 3: Staying on top of an ever-changing market will help you maintain brand resilience
Between advancements in research, technology and changes in policy, the cannabis industry could be in for a host of storms but also rich opportunities in 2023. Cara focuses on the ideas that reporters thrive on that could help your business succeed.