Detecting and weathering digital threats to your brand
Every day, businesses face online threats like reputation attacks and brand impersonation. Learn how to shield your cannabis brand.
top of page
Move The Stairs Blog
Search
Jordan Sherman
May 5, 20232 min read
How many hats do you wear? Hemp Brand Builder's Joe Linne
If you work in CBD or hemp, you're doing it all! So, how can you execute on protecting your brand? EarthMosts's Joe Linne explains.
14 views0 comments
Jordan Sherman
Apr 7, 20232 min read
Recapping NoCo 9 and the state of the hemp/CBD industry
The results are in from our Listening Room conversation with CBD and hemp industry leaders at NoCo 9!
26 views0 comments
Jordan Sherman
Mar 17, 20232 min read
How cbdMD earned coverage in the Wall Street Journal following the FDA's CBD regulation deferral
Listen and learn how cbdMD was able to establish itself as a thought leader, earning media coverage on the latest CBD industry news.
35 views0 comments
Jordan Sherman
Feb 3, 20232 min read
LinkedIn Learnings and Robust Reviews, Colorado Botanicals Keys to Brand Success
Is it time to reassess your "reviews strategy"? Our latest Move the Stairs podcast guest explains how this tactic builds customer loyalty.
21 views0 comments
Mitch Jelniker
Dec 22, 20222 min read
3 Steps to Grab Journalist's Attention for your Cannabis brand in 2023
Building relationships with journalists doesn't have to be scary and it can pay big dividends for your cannabis brand.
16 views0 comments
Mitch Jelniker
Dec 22, 20222 min read
2023 Cannabis Trends You Need To Know
There's still less unknown than known in cannabis, you can take advantage of trends to help your brand succeed in 2023!
27 views0 comments
Jordan Sherman
Oct 21, 20222 min read
What do we know about cannabis and its impacts on pets?
Charles Lozow, Co-Founder of Veterinary Cannabis Society offers perspectives on what we know and challenges for the pet cannabis industry.
24 views0 comments
Jordan Sherman
Jun 7, 20222 min read
Hemp and the Golden Radio build Brand Protectionâ„¢: HempWood's Greg Wilson
Greg Wilson, inventor of HempWood® discusses why it takes more than a great idea to succeed in the hemp industry.
71 views0 comments
Jordan Sherman
Feb 2, 20221 min read
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
22 views0 comments
Jordan Sherman
Jun 18, 20213 min read
How Talking to Your Audience About CBD For Pets Builds Brand Protection PRâ„¢
The amount of research into the effect of CBD on people is limited compared to other pharmaceuticals. But when pets are drawn into the...
21 views1 comment
Jordan Sherman
Jun 11, 20212 min read
Build Brand Protection PRâ„¢ with Insider Media Relationsâ„¢
Establishing relationships with members of the media is a fundamental part of Brand Protection PRâ„¢ for your CBD business! In fact,...
21 views0 comments
Diane Mulligan, APR
Mar 19, 20212 min read
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
28 views0 comments
Diane Mulligan, APR
Mar 12, 20212 min read
Should I start a podcast as part of my CBD Brand Protection PRâ„¢ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
38 views0 comments
Jordan Sherman
Feb 26, 20213 min read
Using data to build CBD Brand Protectionâ„¢
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
35 views0 comments
Diane Mulligan, APR
Feb 19, 20212 min read
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PRâ„¢...
24 views0 comments
Jordan Sherman
Feb 12, 20213 min read
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
45 views0 comments
Jordan Sherman
Dec 11, 20202 min read
Jumpstart Your 2021 PR Plan with Brand Protection PRâ„¢
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
37 views0 comments
Jordan Sherman
Oct 30, 20206 min read
Don't Let a PR Nightmare Keep You up at Night
We'll help you protect your brand with actionable strategies for dealing with negative PR with your crisis communications plans.
63 views0 comments
Jordan Sherman
Oct 9, 20206 min read
Level Up Your Media Mastery With Insider Media Relationsâ„¢ Strategy
You’ll learn how to practice pinpoint pitching, turn touchy topics to your advantage, and master the art of media relations!
45 views0 comments
bottom of page