During our latest Move the Stairs Podcast recording, we welcomed guest Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages. Our fascinating conversation began with Chris discussing his company's origin and marketing strategy, which included him zigging while his competitors were zagging. It wasn't easy to explain to wholesalers and distributors that his delta-9 products were legal under the passage of the 2018 Farm Bill.
Later in our conversation, we discussed why forward-facing media relations are so important for the cannabis industry. In his words, "People are watching!" Lastly, the discussion wrapped up with an enlightening look at what it takes to change people's habits and what can be done about the rift between CBD/hemp and marijuana industries.
You can listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with Chris below.
Move the Stairs Moment 1: The top three things your consumers care about
Chris didn't mince words when describing what consumers care about when choosing a cannabis brand. You may be surprised, but the majority of them aren't following laws and regulations. They are, however, taking note of other things, among them the consistency of your product.
Move the Stairs Moment 2: Are you looking to grow as a thought leader? Use media!
If you're looking to make a splash in the industry, podcasts can be a great way to stand out among your peers. However, Chris explains how you should be ready to add value to any podcast you reach out to and why that element is so important.
Move the Stairs Moment 3: What's going to happen in the next Farm Bill?
Chris explains one of two scenarios he could see happening in the next Farm Bill and how that will impact the cannabis industry.
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