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Using Events to Spotlight Your Brand

Updated: Sep 22, 2023

Events took a severe hit during the pandemic. But they're making a resurgence and could be just the ticket to shine a positive light on your business and brand. Morris Beegle from Colorado Hemp Company uncovers strategies to select the perfect events for your business and, more crucially, how to captivate the attention of customers, businesses, and the media alike.

You can listen to our conversation on the Move the Stairs™ podcast here. Or check out our top three Move the Stairs™ takeaways from our discussion with Morris below.


Move the Stairs Moment 1: Bringing like-minded people together can help build customer loyalty

Is your message getting through? Do others understand your brand? It can be tough or impossible to tell when communicating through a computer. Beegle says Face-to-face communication is the best way to gauge reaction and interest. Facial expressions and body language can reveal a lot. Face-to-face communication engages all parties in a deeper, more meaningful conversation – perfect for providing clarity, building trust, and stronger relationships.

Move the Stairs Moment 2: Building relationships with the media makes a difference

Events allow you to show off your brand and make personal contact with potential buyers, sellers, customers, and even the media. But Beegle stresses two keys: be intentional and have a unique story. What's yours?!

Move the Stairs Moment 3: Know your audience

There are many events to choose from. No one has the time or the money for them all. Beegle says to narrow them down to the people you want to engage with. Know your audience! That starts with understanding your own goals.

Want more? Subscribing to the Move the Stairs podcast is easy! It's free and available on all major platforms, including Spotify, Apple, Google, and Amazon! For all others, just search "Move the Stairs!" If you like the content you hear, please leave us a rating or a review.


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