How to talk about that Covid and CBD study (without getting in trouble!)
When news breaks, reporters act fast to get information. Read why it's important to be ready to answer their questions at a moment's notice.
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Jordan Sherman
- Feb 2, 2022
- 1 min
What a cannabis biz reporter wants you to know
Journalism is evolving and it's important that you learn how reporters are not only covering news but determining what is newsworthy.
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Jordan Sherman
- Jun 11, 2021
- 2 min
Build Brand Protection PR™ with Insider Media Relations™
Establishing relationships with members of the media is a fundamental part of Brand Protection PR™ for your CBD business! In fact,...
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Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
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Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
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Jordan Sherman
- Mar 5, 2021
- 6 min
Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
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Jordan Sherman
- Feb 26, 2021
- 3 min
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
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Diane Mulligan, APR
- Feb 19, 2021
- 2 min
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
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Jordan Sherman
- Feb 12, 2021
- 3 min
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
- Dec 11, 2020
- 2 min
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
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Jordan Sherman
- Dec 4, 2020
- 2 min
Tackle 2021 CBD industry predictions with a 5-step Brand Protection PR™ plan
Tap into our powerful 5-step Brand Protection plan based on our journalism experience to build your own strategic 2021 PR plan.
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