Using the 4Cs of Communication to Share Complicated Clinical CBD Research and Build Brand Protection
Ten brand-new cannabis clinical research projects have been announced in Colorado with research expected to begin in July. The...
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Jordan Sherman
- May 14, 2021
- 4 min
Why You Should Integrate Digital Marketing Into Your PR Plan
At M&C Communications, we believe public relations and marketing are two sides of the same coin. We're revisiting a Move the Stairs...
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Jordan Sherman
- May 7, 2021
- 4 min
Brand messaging: Building Brand Protection PR™ through Thought Leadership
May is here and it’s warming up out there! We want to help you turn up the temperature on your CBD brand’s thought leadership with a...
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Jordan Sherman
- Apr 23, 2021
- 4 min
Understanding laws to help build CBD Brand Protection
Following Monday’s passage of the SAFE Banking Act in the U.S. House of Representatives, the question of CBD regulations is once again at...
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Diane Mulligan, APR
- Apr 16, 2021
- 2 min
Using Education to bolster CBD Brand Protection
You can listen to Move the Stairs Brand Protection PR™ conversation each week as a podcast! Find us on Apple Podcasts, Google Play, and...
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Sarah Beatty, APR
- Apr 9, 2021
- 7 min
What to expect when you’re expecting (PR success)
Setting and managing expectations is one of the most challenging, and important, parts of building Brand Protection PR™. Let's get started!
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Jordan Sherman
- Apr 2, 2021
- 3 min
Using Strategic Public Relations to measure your CBD brand’s Quarterly PR Goals
Can you believe that we are already into Q2? Time flies when you’re working hard for your CBD business. No matter how busy you may be,...
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Sarah Beatty, APR
- Mar 26, 2021
- 8 min
Successfully Handle Crisis Communications With Insider Media Relations™
Use Insider Media Relations™ to prevail over a crisis with calm determination and protect your business and brand.
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Diane Mulligan, APR
- Mar 19, 2021
- 2 min
Build your thought leadership by educating your consumers on new CBD tech
It’s time to put some Spring into your Brand Protection PR Plan by learning, then educating your customers on the brave new world of...
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Diane Mulligan, APR
- Mar 12, 2021
- 2 min
Should I start a podcast as part of my CBD Brand Protection PR™ Plan?
It is March in the Colorado Rockies and we are preparing for 4+ feet of snow over the weekend. Not quite time to start Spring planting...
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Jordan Sherman
- Mar 5, 2021
- 6 min
Sow the tactical seeds of Brand Protection PR™
A new month means a new theme to help your CBD business through Brand Protection PR™! During the month of March, our team of strategists...
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Jordan Sherman
- Feb 26, 2021
- 3 min
Using data to build CBD Brand Protection™
The number of metrics and analytics available to sift through is enough to give even the biggest data nerd a headache! From a public...
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Diane Mulligan, APR
- Feb 19, 2021
- 2 min
Build Effective Media Relations & Brand Protection
Does it seem you only hear from the media when something is going wrong? You can listen to Move the Stairs CBD Brand Protection PR™...
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Jordan Sherman
- Feb 12, 2021
- 3 min
Who is more important, customer or employee?
It’s an age-old question for CBD business owners who seem to run out of time every day. Of course, you need to focus on building your...
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Sarah Beatty, APR
- Feb 5, 2021
- 6 min
The CBD Brand Protection PR™ approach to taking a corporate stand on hot-button social topics
Consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll show you how!
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Jordan Sherman
- Jan 29, 2021
- 4 min
How benchmarking progress with CBD Brand Protection PR™ can help you build a strong business
Can you believe it’s almost February? You’ve laid a strong foundation for your business using Brand Protection PR™ strategies during Q4...
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Sarah Beatty, APR
- Jan 22, 2021
- 5 min
CBD Brand Protection PR™ Aerobics to Help Build a Strong Business
Brand Protection PR aerobics can help you build a strong business foundation with some “exercises” to start 2021 lean and mean.
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Jordan Sherman
- Jan 15, 2021
- 2 min
Weight Training Your Brain: Brand Protection Strategies to Keep You Mentally Fit Before a Crisis
Why do we Fail to Prepare for Disasters? I was asked by a colleague this week, with all the crazy things that happened in 2020 does it...
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Jordan Sherman
- Jan 8, 2021
- 5 min
Brand Fitness: Actionable Brand Protection PR™ Strategies for CBD Companies
In the spirit of the New Year and leaving a difficult 2020 behind, CBD companies everywhere should be energized to kick off 2021 with...
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Jordan Sherman
- Dec 11, 2020
- 2 min
Jumpstart Your 2021 PR Plan with Brand Protection PR™
Organizing a Brand Protection PR™ strategy is difficult without a road map. Developing a PR plan can be the key to unlock your brand’s goals
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